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Cult Gaia Is Not Your Average L.A. Fashion Brand

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These days, “the next Reformation” is bandied about a little too often to describe whatever new West Coast label pops up with a slew of floral wrap dresses in tow. And while sure, it’d be tempting to frame Cult Gaia—the label launched in 2012 by founder and creative director Jasmin Larian—in those terms, it’s so much more than just familiar floral dresses. (For starters, it created the most memorable, least expensive It-bag in recent memory, at $200 a pop.) Here, Larian tells us how her brand transcends Silver Lake and beyond, largely thanks to accessories offerings that stand out just as much as the clothes. – Continue Reading BelowWhy Everyone’s So ObsessedJasmin Larian, wearing her own label.Courtesy of Cult Gaia”I don’t think L.A. was ever taken so seriously and now people are actually embracing it and it’s peaking,” Larian happily says with a true, “posi-vibes-only” L.A. perk. “I think the brand has this cool easy attainability to it that L.A. might have, this whimsy,” she says , “but we are staged and presented with more serious fashion brands.” To that end, Larian positions Cult Gaia’s easy, laidback wares with contemporary price points ($128 pants, $60 bracelets) alongside high end designers, knowing that the modern woman wants a mix of both unfussy, whimsical wares and more aspirational fashion. (When they had their trunk show on Moda Operandi, an e-retail powerhouse known for plucking the best and brightest designers like Proenza Schouler, Oscar de la Renta and Rosie Assoulin, the Cult Gaia pieces almost completely sold out.) – Continue Reading Below It All Started with Flower Crowns… @chrissyteigen wrapped up in the Chiquita Turband in mauve. The perfect vacation accessory #cultgaia A post shared by CULT GAIA (@cultgaia) on Jul 17, 2016 at 10:35am PDTDuring her days as a student at FIT, Larian originally envisioned her future in a couture atelier. When everyone in the early 2010s caught that entrepreneurial Coachella spirit canada goose outlet , her side hustle of flower crowns “before flower crowns reached critical mass” and wired fabric headbands (as seen on Chrissy Teigen) catapulted her into a full-time job, thus creating Cult Gaia. “When H&M and everyone else started doing it, I kind of dipped out of that,” says Larian, which led her to design the most inexpensive it-bag in recent memory. Creating An It-Bag for Under $200The original bamboo Ark bag.Courtesy of Cult Gaia – Continue Reading Below – Continue Reading BelowThe now popular Ark bag had a surprisingly rocky start. “When I introduced it in 2016, it didn’t take off. I think people didn’t believe that they could pull it off,”she says. “It’s something people need to be trained to think they can pull off.” Priced at $128, it quickly rose from obscurity and became carried by everyone from fashion insiders to social media influencers who freely use the word “wanderlust.”But Larian isn’t laying the bag down to rest. The spring she reimagined the once bamboo bag in tasteful acrylic, a seemingly contradictory description. Pivoting the brand away from a bohemian feel, it’s a level of sophistication you wouldn’t imagine plastic could be. With a faint ’70s vibe, the sculptural shape is surprisingly versatile. This is what marks Cult Gaia away from L.A.’s Reformation-adjacent labels: their strength in accessories. The Ark is not a one hit wonder, it’s simply the beginning of their eventual reign of affordable luxury. Jessica Alba wearing the Ark bag in 2016.AKM-GSI – Continue Reading BelowIt’s About the Whole Entire Look, Head to ToeThe fall 2017 collectionCourtesy of Cult GaiaSpring marks their first ready-to-wear collection, but it’s their fall line that has everyone buzzing. There are drawstring button downs cut from dead stock cotton, a pig-shaped rattan handbag, and silk pieces that mark a new style of approachable decadence. Larian’s streamlined clothes are “meant to be a canvas for all the accessories,” and delicate details like lattice backs and ballooned sleeves are elevated with high-quality textiles. “I don’t think just because something’s attainable, you need to compromise the quality, and I hope I never get back pushed back into a corner because of that,” Larian says. The entire brand barely offers anything over $500, the higher price point reserved exclusively for a lavish silk coat you can imagine on Selena Gomez. “Everything [we produce] is something that someone will probably stop you in the street and ask you where it’s from,” she says. We can’t agree more.

Cult Gaia Is Not Your Average L.A. Fashion Brand

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